Акции Netflix выросли на 10% на буме нового плана подписки

The Netflix platform has developed a new subscription plan based on advertising, which has helped increase its number of active users to 5 million.

Since the beginning of the year, the number of subscribers to advertising has more than doubled, leading to a 10% increase in stock prices, reaching the highest level since March 2022.

The new Netflix plan, launched six months ago, offers a subscription at a lower price but includes advertising breaks during programming.

5 million users represent significant growth within a relatively short period of time. Back in March, there was news that after the first two months of the advertising subscription plan priced at $7 per month, there were 1 million active users per month.

Since multiple individuals can be active users on a monthly basis using the same subscription, the 5 million active subscribers reported by Netflix correspond to 2-3 million subscription accounts.

The platform ended the first quarter with a total of 232.5 million subscribers worldwide.